UX • Design • Product • Strategy

A knowledgeable New York City-based user-centric product designer, systems thinker and creative strategist.

I use human-centered design together with a lean, collaborative approach to tackle complex problems across product, end-to-end platforms, service and innovation.

Taking challenges and opportunities from Discovery all the way through to Delivery, I've led design at Razorfish, Beyond, Sapient, Ogilvy, Comic Relief and Sky UK.

Away from work, I enjoy the vibrant cultural offerings of New York City – all without losing my Northern British roots.


What I do

Product Discovery

  • Dual Track Methodology: Lean UX & Lean Startup

  • Ethnographic Research: User Interviews, Surveys & Observational Studies

  • JTBD, User Stories & Feature Prioritization

  • Concepting & Testing

Product Design

  • Lo-Fidelity Sketching to Hi-Fidelity Design

  • User Journeying & Flows

  • Affinity Diagramming

  • Information Architecture, Wireframes & UI Design

  • Metrics & Signals, Observations & Iterations

Systems Design

  • Customer Discovery & Service Design

  • System Thinking: Blueprints & Diagrams

  • Empathy Tracking & Customer Journeying

  • Omni/Multi-Channel & Multi-Touchpoint

Ideas & Innovation

  • Workshop Facilitation, Design Thinking and Design Sprints

  • Rapid Idea Generation & Enrichment

  • Prototypes & Concepting

  • Concept Testing & Market Validation


Brands I've worked with


Writing & speaking