UX • Design • Product • Strategy

A knowledgeable Seattle-based user-centric product designer, systems thinker and creative strategist.

I use human-centered design together with a lean, collaborative approach to tackle complex problems across product, end-to-end platforms, service and innovation.

Taking challenges and opportunities from Discovery all the way through to Delivery, I've led design at R/GA, Beyond, Razorfish, Sapient, Ogilvy, Comic Relief and Sky UK.

Away from work, I enjoy the vibrant cultural offerings of New York City – all without losing my Northern British roots.


What I do

Product Discovery

  • Dual Track Methodology: Lean UX & Lean Startup

  • Ethnographic Research: User Interviews, Surveys & Observational Studies

  • JTBD, User Stories & Feature Prioritization

  • Concepting & Testing

Product Design

  • Lo-Fidelity Sketching to Hi-Fidelity Design

  • User Journeying & Flows

  • Affinity Diagramming

  • Information Architecture, Wireframes & UI Design

  • Metrics & Signals, Observations & Iterations

Systems Design

  • Customer Discovery & Service Design

  • System Thinking: Blueprints & Diagrams

  • Empathy Tracking & Customer Journeying

  • Omni/Multi-Channel & Multi-Touchpoint

Ideas & Innovation

  • Workshop Facilitation, Design Thinking and Design Sprints

  • Rapid Idea Generation & Enrichment

  • Prototypes & Concepting

  • Concept Testing & Market Validation


Brands I've worked with


Writing & speaking