Hi, I'm Andrew Shanley.
experience Designer & ux thinker.
A seasoned Experience Designer and UX Thinker living in New York's East Village, I'm the UX Director at digital marketing agency Beyond, working between London and New York.
I closely collaborate with talented researchers, business strategists and data analysts to understand social, data and opinion-based market insights for any given sector.
I use this knowledge to define and drive the UX strategy forwards through inter-team collaboration, primary research, lean concepting and iterative information architecture. I also validate hypotheses through end-user testing.
In a nutshell, I do...
To Discover & Understand:
- Client workshopping
- Content audits
- Competitor analyses
- Demographic segmentation
- Surveys & interviews
- Affinity / card sorting
- Persona creation
To Theorise & Ideate:
- Interaction modelling
- Consumer touchpoint identification
- Lifecycle & purchase funnel mapping
- Task modelling
- Product > Service level concept mapping
To Concept & Prototype:
- User stories & cases
- User journey / process flow diagramming
- Whitewall concepting
- Low / high fidelity wireframes
- Interaction storyboards
- Site & content maps
To Analyse & Improve:
- Prototype creation
- At-desk panel testing (semi-formal)
- One-way mirror testing (formal)
- KPI identification
- A / B and MV Testing
- Conversion tracking
Take a look through some of the work I've completed for the following clients: