Andrew Shanley
experience DESIGNER &
STRATEGIC UX CONSULTANT

A knowledgeable Experience Strategist, team-lead and creative thinker living in New York City.

I use human-centered design together with a creative approach to tackle complex problems across product, service and innovation.

 

Previously leading UX at Razorfish, Sapient, Ogilvy and BSkyB, I'm currently the Director of Experience Design at  Beyond

Out of the office, I enjoy the vibrant offerings of my new home – all without losing my English roots.

 

process & methods

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To Research & Understand:

  • Client Workshops
  • Holistic Audits (Market and Competitor)
  • Demographic Ident. & Segmentation
  • Surveys & interviews
  • Persona Creation
  • Usability Reviews
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To Theorise and Concept:

  • Use Cases/User Story Definition
  • Affinity/Card Sorting
  • Early Content Systems & IA Models
  • Experience Mapping
  • Lifecycle & Purchase-Funnel Mapping
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To Design & Prototype:

  • Sitemaps
  • Content Maps
  • User Journey/Process Flow Diagrams
  • Whitewall Concepts
  • Low-to-High Fidelity Wireframes
  • Interactive Prototypes
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To Analyse & Improve:

  • KPI Measurement
  • 'CoffeeShop' Feedback
  • At-Desk User Testing (Semi Formal)
  • Test Suite/One-Way Mirror (Formal) Testing
  • A/B and MV Testing
  • Strategy & Next Steps

 

WHEN I'M OUT AND ABOUT...

 

say hI

Feel free to get in contact

 

MY Résumé

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