Hello there. I'm Andrew Shanley.
And I am a UX Designer.

 

A seasoned User Experience designer, speaker and sometimes writer from the UK, I'm also the UX Director at digital marketing agency Beyond, working between London and New York.

I closely collaborate with talented researchers, business strategists and data analysts to understand social, data and opinion-based market insights for any given sector.

I use this knowledge to define and drive the UX strategy forwards through inter-team collaboration, primary research, lean concepting and iterative information architecture. I also validate hypotheses through end-user testing. 

I enjoy working on complex and high-profile projects. Recent clients I've worked with include Google, Virgin, BSkyB, Viacom, UBS and Sainsbury's.

 

 

In a nutshell, I do...

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To Discover & Understand:

  • Client workshopping
  • Content audits
  • Competitor analyses
  • Demographic segmentation
  • Surveys & interviews
  • Affinity / card sorting
  • Persona creation
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To Theorise & Ideate:

  • Interaction modelling
  • Consumer touchpoint identification
  • Lifecycle & purchase funnel mapping
  • Task modelling
  • Product > Service level concept mapping
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To Concept & Prototype:

  • User stories & cases
  • User journey / process flow diagramming
  • Whitewall concepting
  • Low / high fidelity wireframes
  • Interaction storyboards
  • Site & content maps
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To Analyse & Improve:

  • Prototype creation
  • At-desk panel testing (semi-formal)
  • One-way mirror testing (formal)
  • KPI identification
  • A / B and MV Testing
  • Conversion tracking

Case studies

Take a look through some of the work I've completed for the following clients:

Besides working hard...

I also like to play hard too! Check out my Instagram pics and Tweets:

Making the most of the #NYC #snow with my new #beer #fridge #notanexaggeration :)
2-3 feet of #snow tomorrow night! Wish us luck here in #NYC! #blizzard #weather!
It may be near #freezing, but #NYC is rarely gloomy #bluesky
#Wombats #MercuryLounge #NYC :))) so feckin' #awesome! #MovingToNewYork
Vastly improved on the last few frames #Gutter #bowling #Brooklyn #NYC #SpareNoOne
Back at the #bowl! Second season #thegutter #bowling with SpareNoOne #Brooklyn #NYC #winning
My view, right now #NYC
I am #Groot! :)
Back in #NYC #EmpireStateBuilding #taxi action shot welcome home me
Frozen #America #NYC - 8c #Brrrrr
In-flight WiFi, three seats to myself, USB charging, unlimited free alcohol and as many cushions I can pad under me... Possibly the best transatlantic flight I've ever had!
It's the simple things in #life I'll miss, like these bad boys #Squares #Great #Britain
Sad day. #JeSuisCharlie #CharlieHebdo
#Agency #product #friction #backofthenapkin #ux #notjustux #ballsareforfun
#LakeDistrict earlier today. With #dog and #snow. #latergram
In the lakes earlier today. That mountain (hill? umm) there.. I climbed that, I did #winning #latergram
#Stockport... it's famous y'know
Merry Christmas to me! My very own #CharlieBrown #Christmas #tree! In #EastVillage #NYC... Tomorrow #Stockport and #Manchester #festive #hols #holidays
#Poker and homemade #Mexican... The night starts.... #NOW!! #NYC
Just noticed how depressing all the targeted ads are in the #MTA #NYC metro cars :(

 

So say hello!

Feel free to get in contact

 

Looking for my CV?

You can get my CV here