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Wallpaper Magazine - 'Your Singapore' iPad App 

IPC Media / 2011

This was quite a scrappy project with only a handful of days allocated to IA and wireframes. On top of this, the client at Wallpaper was externally placed. I therefore had to juggle between clearly communicating IA concepts with receiving the appropriate amount of client buy-in. Hand-drawn IA and wireframes seemed the most logical approach with all things considered.

Some higher-fidelity IA deliverables were produced once enough client buy-in at the hand-drawn stage had been received.

I worked closely with the client to conjure up a sitemap. We then agreed upon deliverables using the sitemap as a basis.

I worked closely with the client to conjure up a sitemap. We then agreed upon deliverables using the sitemap as a basis.

Little time meant most wires were sketched

Little time meant most wires were sketched

More sketching of the home screen and primary routes

More sketching of the home screen and primary routes

Most of the concept was articulated on a single page (left). The navigation style, primary routes and homepage wire are shown right.

Most of the concept was articulated on a single page (left). The navigation style, primary routes and homepage wire are shown right.

Higher-fidelity wires indicating the tabbed navigation for the iPad app (buttons, destinations)

Higher-fidelity wires indicating the tabbed navigation for the iPad app (buttons, destinations)

The ideal loading sequence was also storyboarded out in a wireframed format

The ideal loading sequence was also storyboarded out in a wireframed format

The site / journey map detailing the navigation between key screens and states.

The site / journey map detailing the navigation between key screens and states.