"Sky News for iPad" app
Sky UK / 2011-12
imagine a completely new way to put breaking news in your hands
Sky UK released Sky News for iPad shortly after the launch of the original Apple iPad:
3 primary unique features
Sky News for iPad was revolutionary for its time due to its immersive, non-linear UI allowing for a completely new way of experiencing breaking news and live video:
TOP STORY TIMELINE
Stories are pushed to the app in realtime meaning Sky customers are able to follow the day’s news as each individual story unfolds.
The stories are also prioritised to users and curated by importance.
Sky customers were able to unravel key moments from the last 24 hours by 'jumping' through to key events as they broke, before serendipitously pivoting to related stories..
SECOND SCREENING FOR LIVE TV
Sky customers could watch live news directly within the Sky News app (in 2011, Sky was first to launch this feature).
An intuitive picture-in-picture floating live stream was also designed specifically for customers wanting a lean-back, "second-screen" experience.
I was responsible for designing the models and concepts surrounding the above 3 primary unique features. This included:
- The creation of app workflow and user journeys
- key state/screen/transition and storyboards
- UI wireframes
- Final UI designs
Prototyping not just the look, but also the feel
Many of the screens, states, components and their interactions were mimicked using prototyping software (including using basc interaction tools provided within Apple Keynote) in order to gather rapid feedback from a panel of end-users. This allowed me to quickly iterate and finesse the design direction; not just the look, but also the feel.
Additional tasks included devising initial visual scamps for the basic concepts and models to be used within the app, as well as final artwork designs.
shared space; shared mindsets
The Sky News for iPad team set up a war room. I plastered the walls full of initial sketches and drawings, wires and storyboards for daily, constructive reviews with other product leads.
Desirable, Viable and Feasible
Many of the best ideas were built upon and key decisions made this way; by quick group consensus within our shared space. This ensured that what we were designing was desirable (tested well by customers), viable the business and Product Owners's perspective, as well as technically feasible — as engineers and developers were part of my design process.
Working lean made the entire process of design inclusive, tactile and progressive.
the result: a chart-topping launch
The app was highly praised by bloggers and critics for pushing the boundaries of news consumption; especially for it's innovative navigation and immersive visual interface.
Sky News for iPad also topped the iTunes iPad app chart upon release: