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McDonald's 'Meal Builder' App

Razorfish / 2012

Illustrative user journey demonstrating the fidelity of design: storyboarded journey; hand-drawn low-fidelity wires; high-fidelity wires; final design compositions.

In 2012, I coordinated the user experience for McDonald's 'Meal Builder' App, part of McDonald's London Olympics 2012 sponsorship offering.

Meal Builder enabled users to quickly and easily view the nutritional value and calorie intake of their meal through scanning a QR code that came as part of any purchased meal at the flagship McDonald's restaurant situated within the Olympic Park.

I documented the users workflow through sketches, a series of user journeys and wireframes.

A selection of these documents and deliverables are shown below: