Google Cultural Institute

Beyond / 2012-13

As of 2017, the initiative is now known as Google Art & Culture. More info can be found on Wikipedia.


About the institutE

The Cultural Institute's main aim is to make important cultural material available and accessible to everyone and to digitally preserve it to educate and inspire future generations.

The platform itself involves a large-scale system for ingesting, archiving, organising, and interacting with digital assets of cultural material.

I spent a large portion of 2012 and 2013 working between London and Google's Paris location for the Cultural Institute.


my role

I was responsible for designing not just the front-end consumer experience, but also the ingesting, organizational and archiving partner and back-end systems.

By 2014, the platform I had helped design held 1,400 cultural institutions from over 70 countries, 200,000 high-resolution digital images of original artworks, 7 million archival artefacts, over 1,800 Street View museum captures, and more than 3,000 online exhibitions curated by experts.

In my role, my main responsibilities were creating journeys, wireframes and interfaces to map user's mental models (of navigating a physical gallery or art institution) with digital models of interaction.

As Lead UX, and along with a lead Visual Designer, I took to the whitewalls to map out the architecture for the overall experience. This formed the initial IA, design and navigational experience which was iterated upon through various releases.

 The result of an all-day sketching  session.

The result of an all-day sketching  session.



UI designs and models of interactions

Concrete ideas were recorded to a higher fidelity format. Below is a selection of these designs: