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Google Cultural Institute

Beyond / 2012-13

I spent the majority of 2012 and the beginning of 2013 working between London and Paris on the information architecture for Google's Cultural Institute initiative.

The aim of The Cultural Institute is to make important cultural material available and accessible to everyone and to digitally preserve it to educate and inspire future generations.

As with many of the projects I work on, myself (as Lead UX), the Lead Designer and lead project Producer took to the whitewalls to map out the architecture for the overall experience. This formed the initial IA, design and navigational experience which was iterated upon through various further releases.

The outcome of an all-day Google Cultural Institute ideation session.

The outcome of an all-day Google Cultural Institute ideation session.

While much of the IA was performed on whiteboards, the more concrete ideas were drawn up to a higher fidelity using OmniGraffle.

Below is a selection of these polished wireframes, illustrative of the low fidelity ideation shown above: