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Audi.co.uk - Desktop & Tablet Website

Razorfish / 2012

I headed up the restructure and on-going redesign of the Audi website in the UK.

The majority of work undertaken involved constant liaison with business analysts and strategists, as well as a high number of client representatives as the website contained material targeted towards a large demographic, from company car drivers and fleet managers, to potential and existing Audi drivers.

The website housed campaigns and other direct B2C marketing. It also contained a number of tailored tools including car model selectors (featuring numerous facets and filters to aid the user to the model they desire), fuel/milage and CO2 calculators, and numerous 'get in touch / find your local Audi dealer' workflows including buying new and used Audis.

Journeys and wireframes were made for both tablet and desktop versions of the Audi website.

A user flow for choosing an Audi and then calculating fuel, on the way to booking a test drive

A user flow for choosing an Audi and then calculating fuel, on the way to booking a test drive

Annotated fleet manager high-level journey

Annotated fleet manager high-level journey

A set of high-fidelity and behavioural (interaction) wireframes for the tablet-optimised version of the Audi website

A set of high-fidelity and behavioural (interaction) wireframes for the tablet-optimised version of the Audi website

Proposed new updates and improved IA to the Audi header area after web stats showed few users were clicking through to required areas

Proposed new updates and improved IA to the Audi header area after web stats showed few users were clicking through to required areas