Audi.co.uk - Desktop & Tablet Website
Razorfish / 2012
I headed up the restructure and on-going redesign of the Audi website in the UK.
The majority of work undertaken involved constant liaison with business analysts and strategists, as well as a high number of client representatives as the website contained material targeted towards a large demographic, from company car drivers and fleet managers, to potential and existing Audi drivers.
The website housed campaigns and other direct B2C marketing. It also contained a number of tailored tools including car model selectors (featuring numerous facets and filters to aid the user to the model they desire), fuel/milage and CO2 calculators, and numerous 'get in touch / find your local Audi dealer' workflows including buying new and used Audis.
Journeys and wireframes were made for both tablet and desktop versions of the Audi website.