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Audi.co.uk

Razorfish / 2012

 

Intro

I led the restructure and on-going design of the Audi.co.uk platform in the UK.

The platform housed campaigns and other direct B2C marketing. Audi.co.uk also contained a number of tailored tools including car model selectors and configuration tools, fuel, milage and CO2 calculators, as well as numerous 'get in touch' or 'find your local Audi dealer' workflows leading customers towards buying new and used Audis.

 

My role

My role on Audi.co.uk involved the design of journeys, workflows, wireframes and UIs across the domain.

Much of the work involved close collaboration with business analysts, strategists, and client representatives and owners as the platform needed to appease the requirements of a reasonably wide end-audience, from company car drivers and fleet managers, to existing and potential Audi consumer owners.

Please find a number of these journeys, workflows and wireframes below:

 A user flow for selecting an Audi, then calculating fuel, before booking a test drive with a local Audi dealer

A user flow for selecting an Audi, then calculating fuel, before booking a test drive with a local Audi dealer

 Audi fleet manager high-level journey, printred out and annotated

Audi fleet manager high-level journey, printred out and annotated

 

metric-based navigational behaviour 

 After metrics showed some users were having trouble navigating to desirable areas, I updated the design of the Audi.co.uk header.

After metrics showed some users were having trouble navigating to desirable areas, I updated the design of the Audi.co.uk header.

 

Tablet interaction behaviour

  A set of behavioural wires for the tablet-optimised version of Audi.co.uk

A set of behavioural wires for the tablet-optimised version of Audi.co.uk