I'm Andrew Shanley.
experience Designer.
ux thinker.

A knowledgeable Experience Strategist, team-lead and creative thinker from Manchester, UK, I view Experience Design equally a philosophy as much as it is a versatile toolkit of methods and tactics.

I enjoy collaborating with teams and individuals in applying lean and user-centric methodologies proven to solve complex business problems. 

I revel in designing intuitive products which are a pleasure to use, especially those which provide clear and measurable value for both business and end-consumer. 

I'm also the Director of Experience Design at Beyond. Out of the office, I enjoy the vibrant offerings of New York City where I live – all without losing my English roots.


work examples

my process & methods


To Research & Understand:

  • Client Workshops
  • Holistic Audits (Market and Competitor)
  • Demographic Ident. & Segmentation
  • Surveys & interviews
  • Persona Creation
  • Usability Reviews

To Theorise and Concept:

  • Use Cases/User Story Definition
  • Affinity/Card Sorting
  • Early Content Systems & IA Models
  • Experience Mapping
  • Lifecycle & Purchase-Funnel Mapping

To Design & Prototype:

  • Sitemaps
  • Content Maps
  • User Journey/Process Flow Diagrams
  • Whitewall Concepts
  • Low-to-High Fidelity Wireframes
  • Interactive Prototypes

To Analyse & Improve:

  • KPI Measurement
  • 'CoffeeShop' Feedback
  • At-Desk User Testing (Semi Formal)
  • Test Suite/One-Way Mirror (Formal) Testing
  • A/B and MV Testing
  • Strategy & Next Steps

all work and no play?...

say hello

Feel free to get in contact

my Résumé / cv

View on LinkedIn